1. Be Credible
Credibility to an author is before all else. You are known of the books you result in. Therefore, never promise people what you can’t give and never talk on what you can’t be. Once you get their attention, make sure that you can finally keep what you have promised them before. If you fail to, they will not think twice to put you under their black list. Don’t put your life on the line.2. Build Emotional Connection
It is engaging to build an emotional connection to your reader. People will most likely buy from those they feel comfort with. Utilize your entire marketing materials, media kit, blog, website, videos, articles, and so forth to do so.3. Invest in Professional Look
People know whom to trust. To them, the professional ones deserve more trust. Therefore, make your products look as professional as possible. Think of each part of it. From the beginning to the end it has to be professional looking. This will make your audience put their trust on you. They will consider it promising. It is also a sign telling them that you do have that credibility.4. Figure out Your Audience
A successful author has to know the needs and problems of his/her audience. Your audience must believe that you know what they want and need, and can give them efficacious way out. The stronger their belief in you, the more books they will buy from you and thus the better your book will sell. This will work in cooperation with the emotional connection you have built with your audience.5. Repeat Your Marketing
Do not quit marketing a single product in one-time display. Most prospective buyers do not respond to it right away. Most of them will think well of it after seeing it some more times. Thus, consider repeating your marketing. It gets people more familiar with your stuffs, and thus consider your credibility. Once they connect to you and find your work satisfactory, they may put a stable trust on you, and thus be your prospective persistent buyers.You will soon find out that marketing is an important part of achieving success with your book. Just as the heart is the most important part in your body, marketing plays most significant role in your success. Always keep these five basic elements to keep your marketing fare well.