4 Strides to Market Your Kindle Book on Facebook

During the last few years, Amazon's Kindle has worked a way up in the world of publishing. Even so, as the pioneer of self-publishing, it frequently finds that without the support of a traditional publisher it is very difficult to succeed a new book marketing. There exist capable new authors, but the marketplace is fully occupied by established bestsellers that are already familiar to readers.

In such problematic moment, social media marketing plays important role. Promoting your book via Facebook can be one preferable solution. Social media like Facebook facilitates you with a helpful flipchart about your works. You don’t need to get busy with advertising on printed mass media nor go flat out decorating your store to gain mass attention. Facebook can easily put them across.

Then, in what way can you make the best use of Facebook? Here are the answers.

1. Disregard Direct Sales

You can use Facebook to foster your book sales by giving other Facebook users notice about your work. You may be interested in allocating some fund for direct advertising promising you to display your ads to more viewers. However, people usually ignore such ads, and therefore they will least probably view or purchase your work. It will work better if you share as many users as possible.

2. Set-up Your Brand

Setting up yourself as a brand deserved your attention better. You can begin with creating a fan page of your own. Select the 'artist, band or the public figure' option and create your own author page to manage your Facebook marketing. You can get connected to your fans on this page. In addition, you can also update news and releases, pictures of your works, links to online shops and much other stuff your viewers may benefit from.

3. Build Relationships

Facebook marketing does not equal making direct sales. The key to unlock the success in promoting your book by Facebook advertising is how you build relationship with potential customers. Centralizing your activities on your author page helps you connect to your customers by joining groups of your target customers, as they may find it more convenient than having to deal with your personal account.

For instance, if your most recent book is about healthy foods, you will surely not try to fans of fashion, romance, or gadget? You would join groups of fans of cooking, parenting, education, or sports instead.  This is your target audience.

When you have successfully identified your potential customers, do not ever thrust them on buying your book.  Do it slowly as you build and maintain good relationships with them. Sooner or later, you will get a good return. They will turn into your customer base and your supportive devotees as well.

4. Call on Your Friends

Finally, canvass for your friend. Get them promote your book. If you can win over them, they will start the campaign, letting people know about your book and bridge you to your success.