4 Special Ways to Market Books for Children

Writing for children and publishing such books are not new among authors. YA market, one of the fastest growing schools, regularly provides and encourages reading for elementary school years. Isn’t it a big chance? Aren’t you interested in it?

If you are, you can. What to do is mostly similar to one in Kindle self-publishing adult fiction or non-fiction books. You just need learn these special tips to improve your visibility.

1. Indicate the age range or specific grade level for your children book.

Here is some important, relevant information Amazon shares you:

Set a narrow age ranges and grade levels, of 3-4 years, to make sure your books are seen by the most appropriate customers.

The followings provide a helpful guide for targeting age ranges and grade levels for your books on Amazon.com:

Age; Grade Level; Description

0 - 2; N/A; Board books
3 - 5; Pre-school; Picture books
6 - 8; Kindergarten - 2nd grade; Early-level readers, first chapter books
9 -12; 3rd grade - 6th grade; Middle-grade chapter books
13 - 18; 7th grade - 12th grade; Teen and young adult chapter books

2. Author’s School Visit

Centers of Influence are valuable colleagues. They are regularly connected to your target audience. They link you to the right people.

In marketing children book, Teachers and School Librarians are two strongest segments. Connecting with schools is one of the effective ways in such publishing. 30 Day Books suggests the followings:

Children love authors and illustrators. They love to ask questions. Teachers can help connect you to them, in person or through Skype. You can list yourself on several places on the Internet, paid or for free.

Selling books during author visit can be through the followings:

• The author provides the school a flyer/order form to handle it. School sends them to parents.
• The school handles it through its own distributor or a bookstore in its community.
• What can authors do during the visit?
• Make it interactive. Handout sheets containing anything, from "Did you know?" to coloring book pages of the characters in the story.
• Don't forget to take picture or video of your visit. It’s worth to share them on your website or blog.

3. Moms are also Important Segment of Influence

Mothers like yelling their buying power. Many of them share it on blogs and regularly update it ("Mommy Blogger").

Guy Kawasaki, marketing Guru, has developed daily updated Alltop.com, a channel for all of the best blogs, magazines and newspapers. Visit it. Start with the page entitled MOMS. There you’ll find hundreds of regularly updated blogs written by moms for moms. Find ones who may be interested in your book.

4. Beware of COPPA

Finally, make sure that the content you share meets the Children's Online Privacy Protection Act.

Visit their site to check if you already followed the procedures for marketing your self-published children book.

Marketing children books is no far different from marketing other books but it must be well-planned